Clarity beyond the chaos

Leveraging the Genesis Framework to provide insight, workflow, compliance and onboarding support across all iGaming operations.

Thynk provides the tools to help every team unleash their full potential.

Boa Dashboard

How much oversight do you REALLY have after all those mergers, product launches and phenomenal growth?

Consolidating gaming metrics from across business, operations, affiliates, game providers and players in an awesome customizable UX. Analytics oversight, intelligent alarming, workflow and compliance management for multiple user personas.

Thynk Gaming Metrics

Our IP - Genesis

We hate to reinvent the wheel. Instead, we leverage our IP, Genesis to bootstrap custom solutions.

Authentication & claim based authorization framework
Auditing framework for change tracking
Dynamic Query engine
Custom Entity CRUD
Configurable User/Role/Department Dashboards
Dynamic Validation Framework
Charting library based on queries
UI widgets library for web development
Admin module to configure Branches, Departments, Roles, Users
Admin module to configure Permissions
Admin module to manage Lookup Data
Admin module to configure validations on Entities
Genesis Dashboard

Introducing BOA - Bet On Action

Thynk Gaming

Genesis case study

BOA selected Thynk Software as their technology partner for the development of their new revolutionary in-game sports book.

Thynk Software’s Genesis framework was applied to many aspects of BOA’s gaming platform: Back office UIs, query engines, workflow, analytics and KPI dashboards, mobile UX and interfacing to real-time data feeds.

The marriage of Genesis with Microsoft Orleans was paramount in delivering a Cloud based gaming solution, infinitely scalable, secure and distributed – with awesome client UX and back office flexibility.

The Genesis Ideation, Design, Development and QA methodology was crucial in supporting an iterative, collaborative and incremental product build – delivering on time, on budget and to specification.

The brief

Awesome UX - mobile client & back office.

Cost sensitive - rapid and quality assured development.

Time sensitive – non moveable deadline (World Cup 2018)

Future proof – Flexibility - User defined KPI metrics, Dashboards for multiple back office user personas and continued iterations on client UI

Reduced admin - Self service portals for affiliates, suppliers and players

Massive load – Highly scalable, distributed and secure with inherent redundancy

Thynk Gaming
Powered by Genesis

Meeting the challenge

Genesis framework - an inherent use and re-use of tried and tested building blocks facilitating rapid development, flexibility and QA

Genesis methodology - a proven design, development and QA process underpinned by Ideation supporting a creative and iterative process.

Open Interfaces – core Genesis - supporting 3rd party feeds

Track record – we pride ourselves in meeting requirements on time and to specification

The result

Thynk Gaming Thynk Gaming Thynk Gaming
BOA - Bet On Action

You’ll be so close to the pitch you
may change the outcome!


Unparalleled in-game sportsbook experience bringing players closer to the action than you ever believed imaginable.


New product offering possibilities from automated real time odds and bet creation data feeds.


Back office analytics and trading platform optimizing targeting.

Tech Stack & Architecture


Orleans has been used extensively in Microsoft Azure, most notably as a platform for all of Halo 4 and Halo 5 cloud services.

Main advantages: Scalable by Default, Low Latency and Simplified Concurrency.

Microsoft Azure

Worldwide datacenters across 42 regions.

Ability to Scale on Demand and allowing Hybrid Capability.

Dotnet Core

Platform Independent.

Modern language features.

Open Source.

Microsoft MS SQL

In-database advanced analytics.

Proven reliability, security and manageability.

State of the art BI Tooling.

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